CMO Disrupt, Data as Insights: Connection Through Value Creation

Watch CMO Disrupt's international keynote, Robert Welborn of USAA discuss 'Data as Insights' in an exclusive Q&A.


This week OmniChannel Media is releasing the fourth video in a series of presentations from this year’s CMO Disrupt, Melbourne held on the 16th March at the Australian Centre for the Moving Image (ACMI).

Hear the event’s International Keynote Robert Welborn, AVP Innovation, Data Scientist at USAA discuss ‘Data as Insights: Connection Through Value Creation’ in an exclusive Q&A with the moderator for the event Matthew Egan, Editorial Director of OmniChannel Media.

In this discussion Welborn and Egan explore:

  • What a whole of organisation approach to data can mean to a CMO
  • Driving a value exchange agenda with your customer in order to build trust
  • Sets, metrics, and analytics: realising the potential of retrospective customer knowledge
  • The future of Big Data innovation and what this will mean for the CX