CMO Disrupt, Opening Keynote: Every Journey Matters

Watch CMO Disrupt's opening keynote, Chris Macleod the Marketing Director for Transport for London.


This week OmniChannel Media is releasing the third video in a series of presentations from this year’s CMO Disrupt, Melbourne held on the 16th March at the Australian Centre for the Moving Image (ACMI).

Screen Shot 2016-04-22 at 8.56.21 amHear the event’s Chris Macleod the Marketing Director at Transport for London, explore ‘Every Journey Matters.’

In his opening keynote, brought to you by Sitecore, Chris explores:

  • How Transport for London is helping to keep London working and growing and make life in the city better
  • With an increased focus on customer service and digitally driven transformation to put customers at the heart of the business
  • Using applications and processes like Open and ‘Big’ Data, contactless payments and digital and social marketing to support 30 million trips across the Capital every day