Google Enters Virtual Reality

Google are searching for ways advertisements can be used in virtual reality.


This article first appeared on Tech Exec. The original article can be found here.

The virtual reality world has seen many organisations testing out the futuristic technology to see where the benefits lie for them.

Unsurprisingly then, Google have also stated their intention to delve into the unknown realm that is VR.

In their blog, the online giants confirmed that they are developing ideas for VR ads, as applications involving the technology look for ways to profit off of their projects.

When engaging with VR, users would want their experience to be as seamless as possible, and a sudden ad popping up in front of you would almost certainly disrupt any use for the tech.

With this in mind, Google are testing ways for ads to show up as smoothly as possible, showing an example of what their ideal format would look like.

“So our first idea for a potential format presents a cube to users, with the option to engage with it and then see a video ad.

By tapping on the cube or gazing at it for a few seconds, the cube opens a video player where the user can watch, and then easily close, the video,” the Google developer explained.

Google VR GIF

Google have several different stakeholders to consider when producing such a complex piece of technology. They are attempting to ensure that developers can easily implement the product as well as being optimal for users as well.

“Our work focuses on a few key principles – VR ad formats should be easy for developers to implement, native to VR, flexible enough to customize, and useful and non-intrusive for users”

However, these ideas are still in their earliest stages, being tested at ‘Area 120’, Google’s internal workshop where they quickly test early-stage projects.

The first steps that Google are taking though, once again remind us that it could be sooner rather than later that VR transforms the already technology crazed world we live in.

Virtual reality, as well as augmented reality, are being tested in various industries, like the aviation market, where Air New Zealand are also experimenting with the endless potential of the technology.