Welcome to the Age of the Customer

Hear Pitney Bowes explore the changed dynamic between businesses and their customers at CMO Disrupt, Sydney.

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OmniChannel Media is releasing its second video in a series of presentations from this year’s CMO Disrupt, Sydney held on the 21st of June at The Art Gallery of NSW.

Hear Nigel Lester, Managing Director, ANZ, Pitney Bowes on ‘Welcome to the Age of the Customer’ as he showcases that the dynamic between businesses and their customers has flipped.

Customers buying habits have changed. They are more discriminating, more difficult to acquire… and more difficult to keep. This lively and interactive session will examine the age of the customer and explore how organisations are embracing new and disruptive technologies to better – Identify, Locate, Communicate with clients.

In this presentation, Lester will explore:
• What is the Age of the Customer
• Identify, Locate, Communicate – creating relevant, authentic and meaningful impact
• Go Interactive and Get Personal